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If a first-time buyer is interested in purchasing your property in St Helens, this is great news because there are plenty of benefits of selling to first time buyers.
Here are three top benefits and Burns & Reid's tips on how to attract first-time buyers when selling your home.

What are the Benefits of Selling to First-Time Buyers?

Getting your property in front of the first-time buyer market has huge benefits, including:

  • There's no chain: Every seller wants a short chain! The fewer properties in the chain, the quicker you can complete and there are limited chances for the chain to break down. First-time buyers are often living at home or renting, so they have no chain behind them.
  • They're keen and proactive: Since buying your first home is an exciting prospect, most first-time buyers are keen to progress the sale quickly.
  • You can get a quicker sale: Because of the lack of chain and the proactiveness we see in most first-time buyers, you can often sell your home quicker.
  • You'll be in a better buying position: If you're also buying after selling your property, having a first-time buyer interested in your home can give you an edge when making an offer on the property you want due to the shorter chain!

How to Attract First-Time Buyers

Choosing the right estate agent in St Helens makes a difference when it comes to selling your home. Knowing what buyers want is key, but this is especially the case if you want to attract first-time buyers.

Here are three top things to look for in an estate agent if you want to attract a first-time buyer.

1.   Patience and Approachability

First-time buyers may have a lot of questions, which means your estate agent needs to be patient, reassuring and non-aggressive in their selling techniques. Look for these qualities if you want to attract a first-time buyer. Our experienced team have all these qualities which is why we always deliver outstanding results. We are happy to answer questions and offer advice to those new to property purchases, always putting our clients needs first.

2.   Modern Marketing Techniques

How your home is marketed is the fundamental reason why, how and when it sells. If you want to attract first-time buyers, consider what marketing tactics your estate agent is using. The average age of a first-time buyer in the UK is 34 so social media, property portals and other online channels will be some of the most effective marketing strategies. Ask your estate agent how your property will be marketed to establish whether they are the right choice for you. At Burns & Reid Sales & Lettings we are proactive on social media and have listings on our website and the property portals.

3.   Listing Quality

Most first-time buyers search for properties online, so the listing must be top-notch. A good listing includes things like:

  • Professional, high-resolution images
  • Detailed engaging descriptions - sell the dream!
  • No jargon
  • Local area information
  • Detailed floorplans
  • Information regarding broadband speeds
  • A variety of contact methods, including telephone, email and online enquiry forms

Check our listings here!

Are You Thinking of Selling Your Property in St Helens?

If you're selling your St Helens home, we'd love to talk to you! Our friendly team at Burns & Reid Estate Agents in St Helens are experts at selling property in the area.

Email us at or call us on 01744 752898. We are also happy to help you get an instant valuation or you can request a valuation here.